“The Upside Of Irrationality”, By Dan Ariely

Another gem of a book by author Dan Ariely. I had read his earlier book “Predictably Irrational” sometime back and now he has come up with “The upside of irrationality; The unexpected benefits of defying logic at work and at home”. In this book, once again he explores various irrational forces that are defining our decisions but here he talks about how this irrationality is beneficial for all of us at work and at home. If we were completely rational human beings, working on old economic theory of cost versus benefit, nobody in this world would want to work or help others. But he goes on to prove through short simple experiments that we human beings (as well as animals) want to earn our living. We take pride in what we do. We value our work more than other’s work and we empathise with people when we see them needing our help.

The book also explores the idea of adaptability in mating game played by humans. He shows how people adapt to their own physical limitations and adapt very quickly in selection of their mates that is most likely to give them results. He has gone a bit tangential talking about online dating and how that does not work as an industry and what all needs to be done for that.

His idea that we are able to empathise with single person but fail to understand the misery of millions is thoughtful. This is something that I have also seen in recent past. When “prince” fell down in well, the whole of country was praying for him. But when thousands of people die of malnutrition we fail to rise up to the occasion.

The book is very thought-provoking. Individual examples in the book may or may not apply to all of us but you end up thinking about lot of decisions that we take in our daily life. It is not necessary for all our decisions to be rational but it is important for us to question them and understand the hidden forces that shape our decisions.

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Filed under Non-Fiction, Self-Help

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